TECHNOLOGY / HOW IT WORKS

Your choice.
Built into the media.

Protect attaches your declaration locally in your browser. Wider recognition requires support from receiving platforms.

04 / Built around your privacy

Your photos stay
on your device.

The declaration is added locally in your browser. Your photo is never uploaded to us.

You choose where to share the result.

YOUR MEDIA STAYS ON YOUR DEVICE
PhotoDeclaration added locallyReady to share

Processed here, then shared with your chosen destination.

No photo
upload

OUR WEBSITE
  • Provides the tool
  • Your browser does the work
× No photo× No thumbnail× No media copy

Our infrastructure does not receive your photo.

08 / Building on what exists

Real technology
behind a simple
declaration.

The prototype combines technologies developed for media authenticity, provenance and durable signaling. Our goal is to connect these capabilities so people’s AI-use choices can remain discoverable as media travels.

01

C2PA / Content Credentials

Signed, machine-readable information associated with media. Our photo prototype attaches the standard CAWG Training & Data Mining Assertion, with training, generative training, data mining and AI inference each set to notAllowed. Your browser checks the exported credential locally. Sharing No AI currently signs with experimental, untrusted development credentials; platform recognition and enforcement are separate requirements.

02

TrustMark

An invisible signal inside the photo carries its reference. It can help reconnect a photo with a declaration if metadata is lost; survival depends on the transformation.

03

Perceptual fingerprinting

A local similarity reference for comparing media after changes. It is experimental, stays on the device today, and does not prove ownership.

04

Declaration discovery In development

Protect can recover a signed declaration from its registry using a watermark reference read on your device. Photos are never uploaded. Recovery depends on the reference remaining readable and the registry being available.

Complementary building blocks. No implied partnership, endorsement or certification.

09 / The whole picture

From your choice
to a machine-readable signal.

PARENT’S DEVICEPhoto → Declaration → Share

Working today: local photo processing.

PLANNED DECLARATION DISCOVERYAsset reference
Declaration + verification data

Planned: rights data only. No photo storage.

PLATFORM / AI SYSTEMDiscover → Verify → Honor

Requires adoption by receiving systems.

Planned declaration discovery: retrieve a declaration using rights data, without receiving the photo.

Photos first. Video and audio are part of the vision, not features available today.