Earn people’s trust.
Give people meaningful ways to express how their media can be used.
01 / A future worth building
The future of AI
is built on trust.
Let’s build it together.
Respecting people’s choices isn’t a barrier to innovation. It’s the foundation for technology people can trust.
Together, we can make AI-use choices recognizable across platforms and help people share with greater confidence.
02 / A shared opportunity
When people trust technology,
everyone moves forward.
Build responsible AI
by design.
Integrate AI-use choices into media workflows and product experiences.
Shape an
interoperable future.
Help establish shared approaches that work across different platforms and technologies.
03 / Shared principles
Three principles.
One more trustworthy future.
- Recognize.
- Make people’s AI-use choices readable when media enters your systems.
- Preserve.
- Help those choices stay connected to media as it’s shared, transformed, or processed.
- Honor.
- Use those choices to guide how media is handled in AI workflows.
Different platforms have different capabilities. We welcome practical approaches to making these principles work in your products.
THE FUTURE WE’RE WORKING TOWARD
✓ AI-use choice- Social platforms
- Messaging apps
- Creative tools
- AI systems
A shared vision to build toward. Recognition depends on participation and implementation.
04 / An open invitation
Help shape what’s next.
Let’s build it together.
We’re inviting platforms, AI developers, researchers, and standards organizations to help make AI-use choices recognizable and actionable across the ecosystem.